Human Verification
In April 2021, Hasbro released Roblox-themed Nerf blasters and a Roblox-themed version of Monopoly. A hyperpop-based music scene, known as “Robloxcore”, became popular online after several artists uploaded their music to the game in late 2020. The sound was originally produced for the video game Messiah (2000), and it was replaced in 2022 after Roblox and the sound’s producer entered a copyright dispute. According to the company, the monthly player base includes half of all American children under the age of 16. Starting with certain countries in December 2025 and globally in January 2026, Roblox made age verification mandatory to communicate on the platform in any capacity.
Experiences that were recently updated or have an active event now benefit from increased discoverability and helps users find the latest content on Roblox. We launched a new chart that shows the top 100 music tracks currently on the platform, helping creators learn what’s trending and popular. Creators now have more controls over which players see what branded assets, with criteria like age and location. We redesigned the events and updates tile on the Experience Details Page, making it easier for players to see what the event is about or what was included in the most recent update.
Paid access experiences are now eligible for Engagement Based Payouts, which awards Robux to creators for the amount of time spent and number of premium players in the experience. The real-time translation API allows creators to translate text into player’s local langues programtically, enabling better automatic localization of experiences. Also announced in 2022 were age ratings for games, a system created by the company to increase the platform’s appeal to the young adult audience, which was the fastest growing demographic on Roblox, by allowing for more mature experiences. Features that were introduced around this time included Developer Events, a service that would allow creators to create and manage in-game events, and allow users to easily discover these events. Other updates released around this time included adding support for character animations, Roblox Studio plugins, and Developer Stats, a feature that shows developers various statistics about their games, such as how many players were playing their game and for how long. During this time in 2007, Roblox introduced the “Builders Club” membership subscription, which allowed for users to create more games under their account, sell virtual clothing, remove outside advertisements from the site and gain Robux daily.
From seamless avatar shopping to earning from in-experience purchases, we make it easy for anyone to participate in our virtual economy. During the 2017 Roblox Developers Conference, officials said that creators on the game platform, of which there were about 1.7 million as of 2017, collectively earned at least $30 million in 2017. Later that year in August, Indonesia requested that Roblox strengthen its chat filters to remove harmful content and enhance child safety, warning that failure to comply could result in a ban. Kuwait briefly banned the game from August to October 2025, with the country lifting the ban after Roblox agreed to implement a set of new safety and content restrictions requested by Kuwaiti authorities. However, these restrictions did not apply to advergames, leading to further criticism by Truth in Advertising and children’s digital rights organization 5Rights. As a response, Roblox hid advertisements from users under the age of 13 starting in March 2023.
Accessory adjustment tooling
- Players are able to add other users as friends (officially known as “connections” since 2025).
- They also criticized the platform’s virtual economy, comparing the limited collectibles market to gambling.
- They also advertised Roblox on some websites, leading to a few dozen players joining the platform as playtesters.
- Games that are restricted to players over the age of 17 require ID verification to access.
- We launched our new custom “Builder” typeface across all surfaces that Roblox supports today.
According to the company, their monthly player base includes half of all American children under the age of 16. The developer has not yet indicated which accessibility features this app supports. And even more are being made every day, all from a growing community of creators around the world.Already have a Roblox account?
Robux can be used to purchase virtual items that the player can use on their virtual character (or “avatar”) on the platform, or access experiences that require payment. Roblox (/ˈroʊ.blɒks/ ⓘ, ROH-bloks) is an online game platform and game creation system developed by Roblox Corporation that allows users to program and play games created by themselves or other users. We tested our Audio ML technology with English-voice users to reduce policy-violating behavior in Voice Chat through real-time user feedback, education and consequences. We expanded publisher eligibility for Immersive Ads and launched Brand Suitability controls, which allows advertisers to choose between eligible categories of experiences to show their Immersive Ads. All experiences regardless of when they were created will be eligible to offer subscriptions, as long as the creator has an ID or phone-verified account.
Our teams are building powerful, intuitive tools that empower millions of people of all skill levels to build and share their immersive creations with the world. Our goal at Roblox is to build the safest and most civil online platform, where everyone is empowered to create, learn, share, and thrive. It became the third highest-grossing game of 2020, with a revenue of $2.29 billion, below the Tencent titles PUBG and Honor of Kings. The iOS version of Roblox passed $1 billion of lifetime revenue in November 2019, $1.5 billion in June 2020, and $2 billion in October 2020, making it the iOS app with the second-highest revenue.
Since 2019, select users have gained the ability to publish avatar accessories, animations, bundles and more. The platform is made to appeal to a family-friendly audience, and has been described as a massively multiplayer online game (MMO). Although critic reviews for Roblox have been positive, it has faced heavy criticism for its content moderation, due to the large amount of sexual or politically extremist material on the platform.
Through the Roblox “Developer Exchange” program, users are able to exchange their earned Robux for real-world money, as long as they have at least 30,000 Robux. Through the platform’s “Developer Exchange” program, creators on the platform are able to exchange their earned Robux to real-world money. The games featured on Roblox vary in genre, from role-playing games to ones centered around escaping prison, among others. Using the platform’s “Developer Exchange” program, creators on the platform are able to exchange their earned Robux for real-world currency.
Creators can now schedule when their avatar items go on or off sale on Marketplace in advance. Eligible players who are over 18 years old can now gift and request Robux to and from other eligible players. Creators can now offer region-specific pricing for their passes, helping users from lower-spend regions participate into their economy more frequently.
We launched a new chat tab in app, allowing users to access their chats with a single click from anywhere on Roblox. Material generator moved out of beta to full release, enabling creators to utilize generative AI to create materials based on prompts. We enabled users under the age of 13 to correct their age if necessary to ensure they’re engaging with content most appropriate for their age.
Helpful Tips for Roblox
We launched our new custom “Builder” typeface across all surfaces that Roblox supports today. We rolled out video ads, enabling all advertisers to publish an immersive video chicken road game ad on the platform. We increased the visibility of Sponsored Experiences and introduced genre and country-level targeting, enabling advertisers to optimize their campaigns and reach their audience.
We opened up creation of marketplace assets on the platform, allowing people who meet a standard set of eligibility requirements to create and sell assets on the platform. We improved Roblox Studio’s assistant functionality, expanding where AI generated scripts can be inserted in experiences. We published a set of eligibility guidelines for the broader creator community on Roblox to continue growing the number of experiences that can publish ads. We improved debugging by giving creators insight into the number and type of API calls that might be impacting their experience’s performance. We improved our Constructive Solid Geometry system, making dynamic mesh interactions in experiences more performant.
We launched the Friend Referral Program, that allows creators to offer rewards to player for inviting their connections to their experience. Several individual games on Roblox have accumulated revenues of over $10 million, while developers as a whole on the platform were collectively projected to have earned around $250 million over the course of 2020. The Netherlands and Belgium have restricted certain games on the platform due to their regulations on in-game “lootboxes”, which give out items based on random or unknown chances, to reduce children’s exposure to gambling.
By this point, over 20 games had been played more than one billion times, and at least 5,000 had been played more than one million times. This version initially only released with selection of 15 games chosen by Roblox staff, due to concerns regarding Entertainment Software Rating Board standards. By this point in the platform’s history, several games had been played million of times. In 2008, the Roblox Corporation stopped actively creating their own games to demonstrate the platform’s capabilities, becoming entirely reliant on user-created games. Games that were made by the community early in the platform’s history included paintball games, haunted houses and model trains that players could ride.
These tools were for automatic avatar customization and texture generation, the former being able to automatically convert three-dimensional body meshes into live-animated avatars and the latter creating textures of objects based on a text-to-image model. In March 2024, two generative artificial intelligence tools that were added to Roblox Studio in an effort to speed up content creation. Roblox’s business model throughout this time has continued to be based around creating a metaverse, and attempting to increase the platform’s appeal. In June of that year, Roblox was sued by the National Music Publishers’ Association (NMPA), alleging that the platform allowed users to upload copyrighted music without obtaining proper licensing, and made children believe that pirating music was acceptable. In 2023, Roblox released public beta versions of the platform for Quest 2 and Meta Quest Pro on July 27, with full versions released in September. Additionally, in 2019, Roblox released Roblox Premium, which replaced its previous Builders Club memberships.
Baszucki and Cassel worked alone while making the earlier versions of Roblox, and created their own games on the platform before the creation tools were completed. If one of the users is over the age of 18 while the other user is between 13 and 17, then both parties must prove that they know each other in real life. An additional ‘tier’ of this system, known as “Trusted Connections”, allows users to send unfiltered chat messages and personal information to each other. Roblox allows players to communicate with each other in a variety of ways, such as through in-game chat and direct messaging. The engine and all games made on Roblox predominantly uses Luau, a dialect of the Lua 5.1 programming language. Once they gain access to the victim’s account, these “beamers” steal and subsequently sell valuable limited items owned by the victims for real-world currency or cryptocurrency through marketplace sites or Discord chat rooms.
We expanded phone verification to 100% of eligible users in Mexico, Spain, Argentina, Columbia, Chile, Peru. We want our virtual economy to be dynamic and reflective of market conditions so we’ve implemented a new system to make prices on Marketplace responsive to supply and demand. The Audio API empowers developers with unparalleled control over audio, particularly voice, accelerating communication and connection. We made changes to the publishing workflow for creating new items that makes it easier to publish and edit items. Creators can automatically rig, cage, segment, and skin 3D models in a few minutes, eliminating hours of manual work through the power of AI.
Features that were added to Roblox during this time have included voice chat for users over the age of 13 that had their age verified through ID. In 2021, Roblox made it to where games on the platform are referred to as “experiences” following the platform’s involvement in the Epic Games v. Apple lawsuit. In October 2017, Roblox removed the ability for people to play as a “guest”, which allowed users to play games on the platform without having to use an account. He also announced a partnership between Roblox and record label Monstercat, giving users and creators the ability to use their catalog in games. A system that allowed users to publish their games on the platform was later released, based on an approval process. On December 11 of that year, a full version of Roblox for iOS was released that allowed users to play games, although users were not able to use Roblox Studio.